Project Manager of Global Giving Challenge for MIT
Conducted segmented interviews of faculty and students to create content for regional audience groups. Extensive experience in managing internal departments as well as outside vendor relationships including designers, animators, printers and copywriting teams. Clearly defined scope and deliverables for cross-departmental team of 25 from OER and AA.
Led Cross-Functional Teams in Campaign Content Design
Able to create a sense of urgency in teams to accomplish amazing results. Created project timelines in cooperation with high level stakeholders, identified bottlenecks in existing systems and implemented effective communication tools and accountability to improve team efficiency.
Project Manager of Global Giving Challenge for MIT
Conducted segmented interviews of faculty and students to create content for regional audience groups. Extensive experience in managing internal departments as well as outside vendor relationships including designers, animators, printers and copywriting teams. Clearly defined scope and deliverables for cross-departmental team of 25 from OER and AA.
Led Cross-Functional Teams in Campaign Content Design
Meet Soumya Shukla, MSMS ’16. Her Action Learning experience at MIT Sloan was career changing for her, and beneficial for the region where she worked in the Middle East. For more stories of MIT Sloan’s global impact, and to support projects like this one, join the Global Giving Challenge. #Sloan5for500
Supporting Frontline Workers During COVID-19
Global days of service, a Boston College tradition of helping others, went virtual in 2020 by giving the community a platform to support frontline workers in multiple ways. As project manager, I acted as liaison between multiple departments to create milestones within tight deadlines, write copy, collect content and lead the project teams through multiple rounds of approvals and edits by designers and managers. The core goal of the project was met via a thank you wall of letters to frontline workers and an interactive map of locations needing PPE where BC community members could share a need or donate.
Converted events to virtual engagement opportunities
Global Days of VIrtual Service supported the class of 2020 with job opportunities and congratulatory notes from the community, in addition to a separate page supporting frontline workers. Led teams in designing the main page, landing page and forms, created copy and content, worked with teams to orchestrate the marketing campaign via social and email channels, and determined a timeline of milestones to meet tight deadlines.
Engaged audiences across the globe with GDS Campaign
A rapid pivot was needed when the Global Days of Service team came to my marketing team and requested an interactive campaign requiring several landing pages, forms, email and social to be created within a week’s time. Working with the GDS team, I first listened to their primary goal of advancing a campaign that would be in tune with the needs of their audience, and also enable alumni to engage in a positive way that would continue the Global Days of Service tradition, but virtually. I brainstormed with the graphic designer and we came up with this image as the central idea behind how GDS could give alumni an outlet to help others across the globe during COVID-19.
Re-branded communications to international audience
Led design of rebrand by working with stakeholders, graphic designers and web designers, led the production of live webinar featuring VIP university leaders that thousands in the BC community were invited to. Assisted the marketing team with multiple editions of an international newsletter. Each project required strategic leadership, critical thinking, attention to detail, and effective communication. I was able to convey clear instructions about each task to team members, and keep the project on time despite tight deadlines. Ultimately, each project was a tremendous success that was praised by many.
CARES Act
I proposed a wireframe updating the alumni homepage to compete with our peer universities during the crisis, but I also discovered that we had neglected to mention the benefits of the CARES Act in any of our giving pages. I then led teams from Gift Planning and UA to create online and print materials that will educate donors about tax incentives for 2020, and executed the homepage updates with digital teams.
Led creation of web pages for audience engagement
BC Law School Magazine Advancing Excellence Spread and Ads
I was able to bring together key stakeholders—the director of development, PMs, and high level donors—to build a strategy and lead our team of writers and designers in creating content for the BC Law Magazine. The editor said it was the smoothest experience she ever had in receiving deliverables from my department due to my strategic thinking and coordinated approach.
