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MIT Global Giving Challenge

Supporting Frontline Workers During COVID-19

Global days of service, a Boston College tradition of helping others, went virtual in 2020 by giving the community a platform to support frontline workers in multiple ways. As project manager, I acted as liaison between multiple departments to create milestones within tight deadlines, write copy, collect content and lead the project teams through multiple rounds of approvals and edits by designers and managers. The core goal of the project was met via a thank you wall of letters to frontline workers and an interactive map of locations needing PPE where BC community members could share a need or donate. 

BC Law Magazine Cover 2020

Interviewed High Profile Donor for BC Law Magazine Article

Here is a recent writing sample I researched and wrote for Boston College Law Magazine. I collaborated with directors and magazine editors at the college to develop a content strategy for the advancement portion of the magazine including the advancing excellence spread which I authored. When the original donor fell through I suggested that we contact this donor who has given a great deal to BC. I interviewed the donor and wrote the article which was then sent around for approvals and published. Concurrently I managed writers, designers, illustrators and editors on articles and ads ensuring that their pieces were delivered, edited and approved on time.

BC Law School Magazine Advancing Excellence Spread and Ads

 I was able to bring together key stakeholders—the director of development, PMs, and high level donors—to build a strategy and lead our team of writers and designers in creating content for the BC Law Magazine. The editor said it was the smoothest experience she ever had in receiving deliverables from my department due to my strategic thinking and coordinated approach.

MIT Global Giving Challenge

Project Manager of Global Giving Challenge for MIT

Conducted segmented interviews of faculty and students to create content for regional audience groups. Extensive experience in managing internal departments as well as outside vendor relationships including designers, animators, printers and copywriting teams. Clearly defined scope and deliverables for cross-departmental team of 25 from OER and AA. 

MIT Global Giving Challenge

Project Manager of Global Giving Challenge for MIT

Conducted segmented interviews of faculty and students to create content for regional audience groups. Extensive experience in managing internal departments as well as outside vendor relationships including designers, animators, printers and copywriting teams. Clearly defined scope and deliverables for cross-departmental team of 25 from OER and AA. 

Led Cross-Functional Teams in Campaign Content Design

Meet Soumya Shukla, MSMS ’16. Her Action Learning experience at MIT Sloan was career changing for her, and beneficial for the region where she worked in the Middle East. For more stories of MIT Sloan’s global impact, and to support projects like this one, join the Global Giving Challenge. #Sloan5for500 

MIT Global Giving Challenge

Engaged audiences across the globe with GDS Campaign

A rapid pivot was needed when the Global Days of Service team came to my marketing team and requested an interactive campaign requiring several landing pages, forms, email and social to be created within a week’s time. Working with the GDS team, I first listened to their primary goal of advancing a campaign that would be in tune with the needs of their audience, and also enable alumni to engage in a positive way that would continue the Global Days of Service tradition, but virtually. I brainstormed with the graphic designer and we came up with this image as the central idea behind how GDS could give alumni an outlet to help others across the globe during COVID-19.

Converted events to virtual engagement opportunities

Global Days of VIrtual Service supported the class of 2020 with job opportunities and congratulatory notes from the community, in addition to a separate page supporting frontline workers. Led teams in designing the main page, landing page and forms, created copy and content, worked with teams to orchestrate the marketing campaign via social and email channels, and determined a timeline of milestones to meet tight deadlines. 

Re-branded communications to international audience

Led design of rebrand by working with stakeholders, graphic designers and web designers, led the production of live webinar featuring VIP university leaders that thousands in the BC community were invited to. Assisted the marketing team with multiple editions of an international newsletter. Each project required strategic leadership, critical thinking, attention to detail, and effective communication. I was able to convey clear instructions about each task to team members, and keep the project on time despite tight deadlines. Ultimately, each project was a tremendous success that was praised by many.

MIT Global Giving Challenge

CARES Act

I proposed a wireframe updating the alumni homepage to compete with our peer universities during the crisis, but I also discovered that we had neglected to mention the benefits of the CARES Act in any of our giving pages. I then led teams from Gift Planning and UA to create online and print materials that will educate donors about tax incentives for 2020, and executed the homepage updates with digital teams.

MIT Global Giving Challenge

Led creation of web pages for audience engagement

MIT Global Giving Challenge

Marketing Manager

MIT Global Giving Challenge

Marketing Manager

MIT Global Giving Challenge

Marketing Manager