Project: Custom logo design
Art Director: Andrew Beckwith
This custom logo design is a line drawing with a color wash that captures the essence of the “Privacy for All” campaign in a single panel. The hand drawn style of this representational informational graphic can be created for any type of project, be it a logo, spot illustration, an editorial piece, background design, pattern or you can purchase a print for your home or office.
I enjoy developing custom logo designs that communicate a clear message for events, digital publications, campaigns and branding identity. Creating custom logo designs for political campaigns is a creative challenge because of the delicacy of the subject matter, and the importance of sending a clear message with bold imagery. My client, MAfamily.org is a fantastic organization campaigning for traditional values and working to protect rights of Americans that are being rapidly diminished unbeknownst to the general voting public.
My task was to design a custom logo design for the “March for Marriage ” campaign. The image was needed to help spread awareness of how voters can support natural marriage in Massachusetts. This custom logo design clearly shows an image of the state of Massachusetts with marriage rings and a natural family. For this custom logo design I established a clear and colorfully engaging aesthetic. I used an organic representational style with red and gold and family figures to emphasize the state-wide nature of the campaign.
This custom logo design is clear, memorable and gives the organization the flexibility to use it in a wide range of applications. It will be printed as a sticker, a shirt emblem as well as digital graphic promotion. For more work I have created for MAfamily.org, see my designs for the following campaigns: Privacy for All, March for Marriage and Roe v Wade Anniversary.
For the full back story on this design and to walk through the entire creative process visit DesignMisfit.com Custom logo design for MAfamily.org Custom designs draw customers, tell a story, and energize print and digital publications. Contact us for a free quote.