Project: Promotional Graphic Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Art Director: Andrew Beckwith
This promotional graphicÂ is aÂ line drawing with a color wash that captures the essence of theÂ “Privacy for All” campaignÂ in aÂ single panel. The hand drawn style of this representational informational graphic can be created for any type of project, be it a logo, spot illustration, anÂ editorialÂ piece, background design, pattern or you can purchase a print for your home or office.
I enjoy developing promotional graphics that communicate a clear message for events, digital publications, campaigns and branding identity. Creating promotional graphics for political campaigns is a creative challenge because of the delicacy of the subject matter, and the importance of sending a clear message with bold imagery. My client,Â MAfamily.orgÂ is a fantastic organization campaigning for traditional values and working to protect rights thatÂ AmericansÂ are being rapidly diminished unbeknownst to the general voting public.
My task was to design a promotional graphicÂ for the “Privacy for All” campaign. The image was needed to help spread awareness of the transgender access to public bathrooms now required inÂ MA. Privacy in bathrooms is a basic right under fire inÂ Massachusetts. This non profit logo clearly shows an image of school bathrooms where children could be subjected people of the opposite sex entering their private space For this promotional graphic I established a clear and colorfully engaging aesthetic. I used an organic representational style with patriotic red white and blue and childlike figures to emphasize the national nature of the campaign.
This promotional graphic is clear, memorable and gives the organization the flexibility to use it in a wide range of applications. It will be printed as a sticker, a shirt emblem as well as digital graphic promotion.Â For more work created for MAfamily.org, seeÂ designsÂ forÂ March for MarriageÂ Â andÂ Â Roe v Wade Anniversary.