Project: Promotional Graphic
Art Director: Andrew Beckwith
This promotional graphic is a line drawing with a color wash that captures the essence of the “Privacy for All” campaign in a single panel. The hand drawn style of this representational informational graphic can be created for any type of project, be it a logo, spot illustration, an editorial piece, background design, pattern or you can purchase a print for your home or office.
I enjoy developing promotional graphics that communicate a clear message for events, digital publications, campaigns and branding identity. Creating promotional graphics for political campaigns is a creative challenge because of the delicacy of the subject matter, and the importance of sending a clear message with bold imagery. My client, MAfamily.org is a fantastic organization campaigning for traditional values and working to protect rights that Americans are being rapidly diminished unbeknownst to the general voting public.
My task was to design a promotional graphic for the “Privacy for All” campaign. The image was needed to help spread awareness of the transgender access to public bathrooms now required in MA. Privacy in bathrooms is a basic right under fire in Massachusetts. This non profit logo clearly shows an image of school bathrooms where children could be subjected people of the opposite sex entering their private space For this promotional graphic I established a clear and colorfully engaging aesthetic. I used an organic representational style with patriotic red white and blue and childlike figures to emphasize the national nature of the campaign.
This promotional graphic is clear, memorable and gives the organization the flexibility to use it in a wide range of applications. It will be printed as a sticker, a shirt emblem as well as digital graphic promotion. For more work created for MAfamily.org, see designs for March for Marriage and Roe v Wade Anniversary.